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Confirmation bias is a cognitive bias that leads us to seek out and interpret information in a way that confirms our existing beliefs or hypotheses. It’s a powerful force that can blind us to the truth and prevent us from making rational decisions.

Why Does Confirmation Bias Occur?

  • Cognitive Ease: Our brains are wired to seek out information that is easy to process and consistent with our existing beliefs. This is because it requires less mental effort.
  • Emotional Attachment: We often become emotionally attached to our beliefs, making it difficult to consider alternative perspectives.
  • Selective Perception: We tend to pay attention to information that supports our beliefs while ignoring or dismissing information that contradicts them.

Examples of Confirmation Bias in Action:

  • Political Polarisation: People often seek out news sources that align with their political beliefs, reinforcing their existing views and making it difficult to engage in constructive dialogue with those who hold opposing opinions.
  • Medical Misinformation: People may be more likely to believe health claims that align with their personal beliefs, even if they are not supported by scientific evidence.
  • Investment Decisions: Investors may overestimate the potential returns of investments that align with their existing portfolio, leading to suboptimal decision-making.

How to Overcome Confirmation Bias:

  • Seek Out Diverse Perspectives: Actively seek out information from a variety of sources, including those that challenge your existing beliefs.
  • Consider the Evidence: Evaluate information critically and objectively, rather than relying on emotional reactions or preconceived notions.
  • Be Open to Changing Your Mind: Recognise that your beliefs may be flawed and be willing to change your mind when presented with compelling evidence.
  • Practice Mindfulness: Mindfulness can help you become more aware of your thoughts and biases, allowing you to challenge them and make more rational decisions.

Confirmation bias is a powerful force that can distort our perception of reality. By understanding how it works and taking steps to overcome it, we can become more critical thinkers and make better decisions.

Monica Brown, Content Director for CRW News and CRW Radio, Changemaker, Activist And Social Entrepreneur

Article Reproduced with Permission from Monica Brown

To view the original article by Monica Brown on LinkedIn visit here

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